“Eat Mor Chikin!” The company has been promoting this message or decades–and now, Elkhartans can do just that.

A brand new Chick-fil-A opened Oct. 24 on Cassopolis Street, generating a considerable amount of excitement–not to mention the traffic–for the locals. The restaurant is just one of many new dining establishments opening up in the Elkhart area, but many residents are chomping at the bit to try out this world-famous chicken.

Although new to Elkhart, Chick-fil-A is an American fast-food restaurant chain that has been around since 1946. The company has a rich history of traditions going all the way back to its founder, S. Truett Cathy. In fact, most of the existing values of the company are those of the founder–two of the most notable being its Sunday closure for religious reasons and its exemplary customer service, where “courtesy” tops the menu.

Chick-fil-A is best known most for its Original Chicken Sandwich, which is deep-fried, breaded, boneless chicken breast served on a bun with two pickles. However, it also touted for other specialties, such as its Spicy Chicken Sandwich, crispy fries, chicken nuggets, and its latest tasty addition: the Honey Pepper Pimento Sandwich.

Junior Joaquin Zuniga, a loyal customer, is excited about the shorter drive now to his favorite restaurant. However, one might be surprised that the proximity is not his foremost concern. “I actually most look forward to getting their sauce, which goes great with almost everything on the menu!”

In addition to the new location, the company has also recently implemented an interesting marketing stunt: The chicken chain has just announced its own streaming and entertainment service known as Chick-Fil-Play, which will have various videos, games, and even recipes for consumers to enjoy–designed to be accessed while eating a meal. It launches on Nov. 18–and is completely free.

With tantalizing new developments such as this, the new Elkhart location will certainly become a popular place for both loyal customers and newcomers alike.